Our goal is to help clients find knowledge to make better decisions and build their brand.

Pulso provides the disciplined research methodologies expected of a leading edge research firm. What distinguishes us is our cultural expertise and exclusive focus on understanding and measuring Hispanic and Latino markets.

PURPOSES

Identify & Understand - Cultural Insights, Diagnostics, Exploratory, Scanning Alerts, Delphi

Measure & Predict - Benchmarking and Tracking of Awareness, Branding, Perception, Behavior, Market Share, Enterprise Risk, Voice-of-the-Customer

Quality - Satisfaction, Loyalty, Training Compliance, Continuous Improvement, Kaizen

METHODS

Qualitative - Focus Groups, Flash Groups, Triads, One-on-one Interviews, Benefits Testing, Delphi panels

Quantitative - Surveys, Polls, Voice-of-the-Customer, Tracking Studies

Special Purpose - Mystery Shopping, Test Markets, Price and Distribution Audits

Testimonials - Independent and audited programs

CHANNELS

Remote - Web, Phone, E-Mail, USMail, Panels, Conference Call

In-Person - Intercept, Appointment, Focus Group, Flash Group, One-on-one

AUDIENCES

Hispanic/Latino Specialty

Native Bi-linqual Spanish

Consumers - Customers, Undecided, Prospects, Exit (lost customers), Competitors' Customers

B-2-B - Executives, Buyers, Supply Chain, Experts, Medical, Professionals

Influencers - Stockholders, Writers, Experts, Analysts, Government Officials, Legislators, Scientists

Employees - C-Suite, Service, Line, Customer-Interface, Vendors