Pulso - Hispanic Market Research & Polling
Hartford and Orlando
ph: 413-237-5520
Info
Our goal is to help clients find knowledge to make better decisions and build their brand.
Pulso provides the disciplined research methodologies expected of a leading edge research firm. What distinguishes us is our cultural expertise and exclusive focus on understanding and measuring Hispanic and Latino markets.
From qualitative (e.g. focus groups, interviews) to quantitative (e.g. polls, surveys) methods, and from single projects to on-going tracking studies, Pulso's "toolbox" includes all research purposes, methods, channels and audiences.
Our Lean / Six Sigma Black Belt expertise ensures an efficient, by-the-numbers approach to market research.
Meanwhile, our “voice of the customer” research expertise is valued during clients’ quality and lean projects, and Kaizen (改善) events.
PURPOSES
Identify & Understand - Cultural Insights, Diagnostics, Exploratory, Scanning Alerts, Delphi
Measure & Predict - Benchmarking and Tracking of Awareness, Branding, Perception, Behavior, Market Share, Enterprise Risk, Voice-of-the-Customer
Quality - Satisfaction, Loyalty, Training Compliance, Continuous Improvement, Kaizen
METHODS
Qualitative - Focus Groups, Flash Groups, Triads, One-on-one Interviews, Benefits Testing, Delphi panels
Quantitative - Surveys, Polls, Voice-of-the-Customer, Tracking Studies
Special Purpose - Mystery Shopping, Test Markets, Price and Distribution Audits
Testimonials - Independent and audited programs
CHANNELS
Remote - Web, Phone, E-Mail, USMail, Panels, Conference Call
In-Person - Intercept, Appointment, Focus Group, Flash Group, One-on-one
AUDIENCES
Hispanic/Latino Specialty
Native Bi-linqual Spanish
Consumers - Customers, Undecided, Prospects, Exit (lost customers), Competitors' Customers
B-2-B - Executives, Buyers, Supply Chain, Experts, Medical, Professionals
Influencers - Stockholders, Writers, Experts, Analysts, Government Officials, Legislators, Scientists
Employees - C-Suite, Service, Line, Customer-Interface, Vendors
Copyright 2013 Pulso. All rights reserved.
Pulso - Hispanic Market Research & Polling
Hartford and Orlando
ph: 413-237-5520
Info